June 2003--Passero Associates is proud to announce the appointment of Arpad Kolozsvary, the firm’s Director of Environmental Services, to the Board of Directors of the Central New York Sales and Marketing Executives Association (CNY SME). Arpad has been an active member of CNY SME for several years and will be serving on the Membership Committee in addition to his Board duties. As a member of the Board, Arpad will support the mission, goals and objectives of CNY SME and contribute to its growth and success.

Sales and Marketing Executives (SME) is a national association of sales and marketing management. Central New York Sales and Marketing Executives Association (CNY SME) is the primary forum for top sales and marketing managers living in the Central New York area to meet and share leading-edge sales tactics and the latest in new marketing strategies.

Monthly meetings are held featuring top presenters from across the USA, speaking on such topics as the internet & e-commerce; entrepreneurship; sales force leadership, motivation, hiring and incentives; customer service, loyalty and retention; multi-channel distribution strategies; sales forecasting; sales force automation tools; customer relationship management; lead and inquiry generation and qualification; market research; new product introduction and brand building.